As a product of the consumption upgrade era, the appearance of dishwashers has eased housework for users. And how to choose a reliable dishwasher has become a problem for many consumers.

Recently, the "National Energy Efficiency Standard for Dishwashers" (hereinafter referred to as "Standards") was officially implemented on April 1. In the eyes of industry insiders, the introduction of the "Standards" is good news for the dishwasher industry. Or it can bring a new round of industry reshuffle.

From the current point of view, the dishwasher market is very prosperous, with a variety of product categories, including sink dishwashers, desktop dishwashers and built-in dishwashers. Even if the market flourishes, it cannot conceal the chaos in the dishwasher industry.
 

Under the temptation of the market, more and more manufacturers have joined them, facing as few as dozens of products on stores or e-commerce platforms, and as many as hundreds of products, leaving consumers at a loss. Specific standards for product quality, functions, energy saving, etc. are chaotic. Consumers can access relatively little information and are difficult to distinguish. Fortunately, this situation is about to change.

It is understood that the "National Energy Efficiency Standard for Dishwashers" not only stipulates the water and power consumption, cleaning performance, drying performance and other standard indicators of domestic dishwashers, but also supervises and manages the industry to eliminate high energy consumption and low performance products. , And provide a technical basis for guiding the market to move towards high-efficiency products.

Consumers can find answers to the troubles in the selection and purchase of dishwashers. For example, "Whether the dishwasher costs water and electricity", "cleanliness level" and other issues, specific products can be compared and recognized through standards. In the author's opinion, the promulgation of the "standard" has a certain degree of regulation for the industry, and enterprises can further upgrade and improve dishwasher products through the standard. For consumers, it can be used as a reference for consumption.

The promulgation of the "National Energy Efficiency Standard for Dishwashers" is a good thing for companies with R&D capabilities, because some companies have stricter requirements on products at the beginning of research and development, and the product quality is mostly higher than the "standard"; but It will also have an impact on some dishwasher manufacturers, such as outsourcing companies. They do not have the technology and just see the industry trend and rush into the game. They can't control the quality well, it is difficult to meet the "standard" regulations, and they are gradually eliminated by the market.

After the introduction of the "Standard", most dishwasher manufacturers will adjust their quality control and publicity strategies, which has a certain restriction on the promotion of enterprises. For example, in order to gain attention, some brands are quite provocative and exaggerated in their publicity. After the introduction of the "standard", it can break the fog of corporate publicity and consumers will use more scientific methods to purchase products.

Since the dishwasher entered the domestic market, the product has burst out with a strong charm. Dishwashers have maintained a good growth rate in the domestic market. Especially in 2020, industries including home appliances have been impacted, and the dishwasher category still maintains a growth rate. According to data from Aowei Cloud Network, the retail sales of dishwasher market in 2020 will be 8.7 billion yuan, an increase of 25.3% year-on-year; retail sales of 1.919 million units, an increase of 31.0% year-on-year.

Among them, the offline market retail sales were 4.76 billion yuan, a year-on-year increase of 14.1%, and the retail volume was 779,000 units, a year-on-year increase of 10.6%; the online market retail sales were 3.95 billion yuan, a year-on-year increase of 42.2%, and the retail volume was 1.140 million units, a year-on-year increase 49.8%.

As an imported product, the standard of dishwasher has always been dominated by Europeans. my country's "National Energy Efficiency Standard for Dishwashers" adopted the IEC international standard and introduced Chinese tableware. Dishwashers produced in accordance with the "standard" can better deal with the traces of Chinese cuisine. The author thinks that the promulgation of the "Standard" is not only conducive to the transformation and upgrading of China's dishwasher market, and accelerates the development of brand concentration; it is also conducive to the improvement of product quality of imported brands. Imported brands that produce dishwashers in accordance with my country's standards will also better meet the needs of domestic consumers for dishwashing and reduce problems such as "unclean" and "high power consumption".